A Florida business may spend a great deal of time developing a marketing strategy that will help it sell its products or services. In doing so, a business may inadvertently infringe on a trademark or patent belonging to another business. This could result in timely and costly business litigation being filed against the company.
An outdoor apparel company sells shirts referred to as "Henleys," which are half-button, pullover shirts with no collars. The company developed an advertising campaign to sell these shirts. The slogan was "Don a Henley and Take It Easy." This may seem clever, but without receiving permission to use the name of the founder of the popular music group, the Eagles -- Don Henley -- and the name of one of the group's songs, the company opened itself up to litigation.